Mountbatten

After many great years, Earl Mountbatten Hospice decided to rebrand to Mountbatten. Working with Thinkfarm, the challenge was to create a new look to reflect the growth and many different services the hospice now offers, including shops, home care, local events and to stand out amongst other charities who compete for the public’s attention and support.

The only request we had when creating the logo was to keep the presence of the sunflower as it has been the iconic symbol of the hospice since day one. The new logo reflects the story of living and dying in a discrete yet effective way, with a simplified sunflower with one petal departing signifying loss. The new strap-line describes the core three elements: living, dying, remembering. Logo lockups to town names and services allow the mark to be used across all services and materials with a bold neutral typeface.

As well as the new identity I have been working with Mountbatten to create the visuals and printed material for upcoming events. Assets include event posters, fundraising forms, information flyers and roadside signage.

To find out more visit Mountbattens website at: www.mountbatten.org.uk