Team Max

Team Max is the Speedway Racing Team of rider Max Fricke, an Australian born Speedway rider who has won multiple awards including the 2016 World Under-21 Championship.

I created a new identity for Team Max that would represent the team’s strength, speed and commitment to every race and challenge they take part in. To stand out against competitive teams, sponsor logos and to be used as a strong mark across all merchandise, printed material, race gear and digital platforms.  

This is an on-going project with more design elements to come!