Yo Row!

An exciting new project for the brand Yo! that would support and guide Lia Ditton, the first woman to solo row across the Pacific Ocean.

Working with Thinkfarm, the aim was to create an overall look and feel which incorporated the colour and vibrancy of Yo! and Lia Ditton who was full of energy, adventure and ready for the challenge ahead.

The pattern presents a continuous journey, the spirit of adventure inside all of us and the drive to leap outside your comfort zone. Drawing inspiration from Japanese patterns, especially the Seigaiha also known as ‘The Wave’ which carries surges of good luck.

Design assets included a new logo lock-up, boat wrap, t-shirt design and merchandise material.